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CareFlight
Our work | Appeals
The challenge
After three strong appeals with Bigfoot, Careflight set out to make their 2025 Tax Appeal their biggest yet. The goal was to raise $790k to help save more lives and grow digital income year-on-year in an increasingly competitive EOFY giving period.
The solution
Bigfoot built on proven insights while introducing new creative and segmentation strategies. A multi-phase digital approach combined general, matched-giving and urgency periods, backed by a strong video-first creative focus. Optimised Meta and Google campaigns targeted high-value and lookalike audiences, with matched-giving content driving urgency and impact. Bigfoot also supported CareFlight’s email and SMS journeys for consistent, integrated messaging.
The impact
Bigfoot built on proven insights while introducing new creative and segmentation strategies. A multi-phase digital approach combined general, matched-giving and urgency periods, backed by a strong video-first creative focus.
Optimised Meta and Google campaigns targeted high-value and lookalike audiences, with matched-giving content driving urgency and impact. Bigfoot also supported CareFlight’s email and SMS journeys for consistent, integrated messaging.
Next steps
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We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch
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Read more examples of our work
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Meet the team
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