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CareFlight

Our work | Appeals

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The challenge

After three strong appeals with Bigfoot, Careflight set out to make their 2025 Tax Appeal their biggest yet. The goal was to raise $790k to help save more lives and grow digital income year-on-year in an increasingly competitive EOFY giving period.

The solution

Bigfoot built on proven insights while introducing new creative and segmentation strategies. A multi-phase digital approach combined general, matched-giving and urgency periods, backed by a strong video-first creative focus. Optimised Meta and Google campaigns targeted high-value and lookalike audiences, with matched-giving content driving urgency and impact. Bigfoot also supported CareFlight’s email and SMS journeys for consistent, integrated messaging. 
 

The impact

Bigfoot built on proven insights while introducing new creative and segmentation strategies. A multi-phase digital approach combined general, matched-giving and urgency periods, backed by a strong video-first creative focus.

Optimised Meta and Google campaigns targeted high-value and lookalike audiences, with matched-giving content driving urgency and impact. Bigfoot also supported CareFlight’s email and SMS journeys for consistent, integrated messaging.

 

Next steps

  • We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch

  • Read more examples of our work

  • Meet the team

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E: jeremy@bigfootfundraising.com.au

P: +61 410 371 321

Connect with us on LinkedIn:

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Bigfoot Fundraising acknowledges the Traditional owners of the land as the first people of this country and pay our respects to their Elders past and present.  © 2023 Bigfoot Fundraising Pty Ltd. ABN 52654813368. ACN 654813368

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