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CareFlight

Our work | Appeals

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The challenge

After three strong appeals with Bigfoot, Careflight set out to make their 2025 Tax Appeal their biggest yet. The goal was to raise $790k to help save more lives and grow digital income year-on-year in an increasingly competitive EOFY giving period.

The solution

Bigfoot built on proven insights while introducing new creative and segmentation strategies. A multi-phase digital approach combined general, matched-giving and urgency periods, backed by a strong video-first creative focus. Optimised Meta and Google campaigns targeted high-value and lookalike audiences, with matched-giving content driving urgency and impact. Bigfoot also supported CareFlight’s email and SMS journeys for consistent, integrated messaging. 
 

The impact

The campaign raised $895k, smashing the target by 13% and delivering CareFlight’s biggest Tax Appeal ever.

Digital channels brought in $346k (38% of total income) - with a Meta ROAS of 2.16 and Google ROAS of 11.07.

Beyond record-breaking results, the campaign strengthened engagement, expanded younger donor reach, and set a new benchmark for integrated digital fundraising success.

Next steps

  • We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch

  • Read more examples of our work

  • Meet the team

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E: jeremy@bigfootfundraising.com.au

P: +61 410 371 321

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Bigfoot Fundraising acknowledges the Traditional owners of the land as the first people of this country and pay our respects to their Elders past and present.  © 2023 Bigfoot Fundraising Pty Ltd. ABN 52654813368. ACN 654813368

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