Cerebral Palsy Alliance

Our work | Lead Generation

The challenge

Cerebral Palsy Alliance (CPA) approached Bigfoot Fundraising in 2022 to develop and manage a new digital ‘handraiser’ for 2-step lead generation and conversion to regular giving - advocating for the challenges faced by people living with cerebral palsy and generating support for CPA’s work.

The solution

We developed and implemented the proposition, landing page, Meta ads and email journeys.

We asked Australians to ‘Fight for a bright future for all Aussie kids’ by joining the CPActive movement - CPA’s activism wing and community-led group that was previously untapped for fundraising.

The impact

The campaign has been a great success and is ongoing in 2024. We’ve seen a high 8.38% rate of lead conversion to regular giving with an average monthly gift of $29.

Next steps

We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch
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