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Children’s Hospital Foundation Queensland
Our work | Gift in Will
The challenge
Since 2021, Bigfoot Fundraising has been working with Children’s Hospital Foundation Queensland to develop their Gift in Will program. Digital was the perfect option to engage their existing GIW prospects and acquire new ones.
The solution
From the initial development of Gift in Will messaging and propositions suited to the digital environment, to the creation and rolling out of a range of paid social campaigns, we have provided comprehensive support to Children's Hospital Foundation Gift in Will program.
Paid social activity has been tailored for all levels of awareness, from top-of-funnel engagement campaigns, to lead generation and bespoke survey campaigns - all supported by a solid foundation of website optimisation and journey planning.
The impact
For the 21/22 financial year, we have helped generate for Children's Hospital Foundation’s Gift in Will program:
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646 Gift in Will leads - qualified through Facebook Lead Forms and external Surveys with an estimated future value of $3.3M
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136 Gift in Will booklet downloads
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275% increase in the number of confirmed Gifts in Will with an estimated future value of $3M+
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173% increase in the value of estates received.
In total, this has led to over $6 million in estimated future income for Children’s Hospital Foundation.
Client testimonial
"Through creativity, and innovative thinking, Jeremy and the Bigfoot team have helped increase the number of confirmed bequests by 275% and grow our Gift in Will program significantly by acquiring and engaging bequest prospects through digital channels."
- Diane Baartz, Community Relationship Manager, Children’s Hospital Foundation
Next steps
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We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch
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Read more examples of our work
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Meet the team
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