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Garvan Institute of Medical Research
Our work | Gift in Will
The challenge
Garvan Institute of Medical Research needed a new way to acquire leads for their Gifts in Will Program. From 2020, Bigfoot Fundraising helped deliver those leads across digital channels and grow their Gift in Will program online - reaching audiences familiar and new to the Institute's work alike.
The solution
We worked extensively with Garvan to map out their Gift In Will supporter journeys, identifying key areas for improvement and digital integration.
To generate valuable Gift in Will leads, we used a combination of Facebook lead forms and designed supporter surveys. While to engage and build awareness, we ran website campaigns, driving large numbers to a bespoke Gift in Will landing page. We developed and tested a range of creative angles, all while keeping Garvan’s mission at its core: a healthier future for all Australians.
The impact
We generated for the Garvan Institute of Medical Research’s Gift in Will program:
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Over 5900 Gift in Will leads - qualified through Facebook Lead Forms and external Surveys.
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Over 900 Bequest Brochures downloaded\
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Over 606 Wording for your Will guides downloaded.
In total, this has led to $28 million + in estimated future income for the Garvan Institute of Medical Research at an amazing ROI of 132!
Client testimonial
"When we started working with Bigfoot Fundraising our digital strategy and presence was minimal. Since working with Jeremy and the team we have developed and refined a fantastic gifts in Wills strategy and campaign.
The success has been fantastic, we are very grateful for all the work and experience the Bigfoot team have brought to our program."
- Christel Wilson, Bequest Manager, Garvan Research Foundation
Next steps
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We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch
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Read more examples of our work
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Meet the team
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