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Guide Dogs NSW/ACT
Our work | Gift in Will
The challenge
Guide Dogs NSW/ACT (GDN) were keen to work with Bigfoot Fundraising to leverage digital channels to generate Gift in Will leads through a combination of registrations for information events, and always-on campaigns.
The solution
We made recommendations to optimise GDN’s bequest lead email journey and created and implemented a range of ads to:
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Invite registrations for a traditional face-to-face event
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Invite registrations for a debut virtual event
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Promote GDN’s bequest brochure in exchange for lead details, generating qualified leads through a Meta lead form.
The impact
This approach had a big impact on GDN’s bequest lead program, resulting in:
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Exceeded Cost Per Registration targets for the in-person event attendees, which resulted in intenders and GIW considerers
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A successful virtual event that paved the way for a new way to deliver bequest information and engage potential GIW audiences
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141 new Gift-in-Will Considerers directly tracked to paid social ads (almost triple the campaign target).
Next steps
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We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch
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Read more examples of our work
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Meet the team
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