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Gut Cancer Foundation NZ
Our work | Community Fundraising
The challenge
In its third year, the New Zealand-based Gut Cancer Foundation enlisted Bigfoot Fundraising to advise and assist with digital promotion of the Give It Up challenge — asking participants to give up sugar, booze, or the sofa for a month, and raise vital funds for gut cancer research.
The solution
Bigfoot provided support in three key areas:
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Strategic direction on how to build and optimise the paid social campaign for media spend across Meta and Google.
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Recommendations to optimise the organic social strategy, and EDM and SMS journeys.
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Created additional content for social ads and supported with implementation.
The impact
The 2023 campaign saw more than double the number of registrations than the previous year, with a 12% reduction on cost per registration.
Overall, Give It Up 2023 raised 40% more than the 2022 campaign - a significant achievement in the busy events market.
Next steps
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We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch
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Read more examples of our work
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Meet the team
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