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Plan International Australia
Our work | Digital Growth
The challenge
From 2021 to 2024, we supported Plan International Australia in their mission to create a just world for all children, and equality for girls. Managing all paid social channels and Google SEM Paid and Grant accounts and providing digital strategic support.
The solution
From appeals to always on, seasonal promotions, emergency campaigns, and lead generation - we supported Plan International Australia in the development, execution and management of numerous integrated digital campaigns. Keeping an eye for the bigger picture, we created cross-sell opportunities and expanded the organisation’s digital presence across Facebook, Instagram and Google.
Our work with Plan International Australia was closely collaborative - beginning at the conceptual level, all the way to final execution, we worked with the team to align digital channels with brand strategy.
The impact
Over the FY 21/22 period we helped Plan International Australia achieve:
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50% increase in digital income.
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63% increase in website conversion rate.
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Improved SEM results significantly - both Grant and Paid
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Their biggest Tax appeal ever - raising just shy of $400K - $90K above their original target.
Client testimonial
"We engaged Bigfoot at a time when we had very little in house digital capability and they served as a trusted and integrated (felt like an inhouse) digital team at Plan. Xander and the team at Bigfoot ran successful lead generation campaigns for Plan International, consistently meeting our high lead volume goals at a low cost per lead each month. The team worked collaboratively us to transition Plan into the digital space, increasing our presence across major digital channels and helping us reach new audiences on these platforms. I would highly recommend the BF team to organisations, big or small, seeking to improve their digital ROI and increase their brand presence."
- Kylie Whittard, Associate Director, Marketing & Communications, Plan International Australia
Next steps
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We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch
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Read more examples of our work
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Meet the team
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