Sydney Dogs & Cats Home

Our work | Digital Growth

The challenge

Sydney Dogs & Cats Home has an ongoing need to fund its work, and a range of compelling content. An always-on digital campaign allows Bigfoot Fundraising to test over time to bring in ongoing revenue and build the supporter base.

Leveraging the learnings and experience from running successful digital appeals for Sydney Dogs and Cats Home, we created a full funnel always-on campaign, with the objectives of awareness, acquisition, conversion and retention.

The solution

We created Meta, tik tok and Google Grant ads and EDM + SMS journeys for donors.

A/B Landing Page tests were conducted throughout the always-on campaign to determine key winning elements.

We also developed new journeys for cash and RG donors to increase retention/second-gift rate.

The impact

After five months of running the always-on ads, we delivered a positive Return on Ad Spend of 1.43, which included over 40 newly acquired regular givers. Both delivering a positive upfront return, as well as a great ROI when including the lifetime value of these regular givers each month.

Client testimonial

"The Bigfoot Fundraising team have been incredible to work with over the past few years. Their knowledge, experience and solutions-focused approach is exactly what we needed at Sydney Dogs & Cats Home.

And the results speak for themselves! They’ve been instrumental in us achieving our biggest revenue targets of all time in our Tax and Christmas appeals (with a great return on investment), as well as helping us diversify our revenue streams.

They are not just an agency, but they're a critical part of our very small, lean team. They get us results on time and on budget, and most of all, they are great to work with! In a rapidly changing digital environment, they are a valuable asset to Sydney Dogs & Cats Home."

- Karen Kalpage, Head of Fundraising and Marketing, Sydney Dogs & Cats Home

Next steps

We would love to hear from you to discuss how we can help your fundraising have a bigger impact. Get in touch
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Meet the team