Is Your ‘Thank You’ losing you donations? Quick Wins to Boost Conversion post-donation.

You did it. You moved someone to care, inspired them to act—and they just made a donation. But what happens next could determine whether they give again, share your cause, or forget about you entirely. At Bigfoot Fundraising, we see it all the time: great campaigns let down by a lacklustre thank you page and email.  It’s one of the most overlooked digital assets in fundraising—but when done well, it can deepen connection, build trust, and even drive more donations. Here are some quick wins to supercharge your thank you page and stop leaving value on the table.

1. Make it personal and warm 

This isn’t the place for “Thank you for your submission.” Your donor just took a generous action—acknowledge it!

Quick win: Use dynamic fields to include the donor’s name and amount. Write copy that sounds human: “Casey, your donation of $50 will help deliver life-saving treatment faster.”

2. Show immediate impact 

Donors want to feel like their gift matters. The faster you show the difference they’re making, the more emotionally invested they’ll be.

Quick win: Include a compelling image or short video of your work in action, or a quote from someone helped by your cause. “Because of supporters like you, 17 more families will have access to clean water this month.”

3. Give them a reason to share 

The moment after donating is a prime time to encourage sharing—donors feel proud and want others to join in.

Quick win: Add pre-written share buttons with feel-good messaging like: “I just donated to protect our oceans. Will you join me?”

4. Offer a low-bar next step 

Don’t just end the journey. Guide them to another small but meaningful action while they’re still engaged.

Quick win: Suggest they sign up for your newsletter, sign a petition or watch a 1-minute impact video to deepen their connection.

5. Test, track, and optimise 

Just like your donation page, your thank you page should be tracked for engagement and tested regularly.

Quick win: Ensure your relevant social pixel events are firing and use Google Analytics or your CRM platform to monitor bounce rate and click-throughs. Test variations on copy, visuals, and CTAs to see what deepens engagement.

Final thought 

Your thank you page and email aren’t the end of the donation—it’s the beginning of your relationship. At Bigfoot Fundraising, we help charities turn one-time givers into lifelong supporters. And often, the biggest step forward starts with saying “thanks” the right way.

Want to audit your current thank you page or revamp your donor journey? Let’s talk. Bigfoot can help you walk the path to better results.